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Press - Media & Events

June 2012’s Luminary of the Day

June 28th, 2012|Categories: Press|

Krishna Pendyala (Abstract) June 28, 2012

If I could share 500 words of wisdom to summarize what I’ve learned so far in life, these are the important things I’d want to pass along to others…

While I learned these lessons the hard way, my hope is to present them in a manner that is simple and easy to adopt without experiencing any pain or even a lot of practice. It is based on an approach of illuminating blind-spots, so that once discovered they’re never forgotten.

May 2012

WORK ZONE: New book details how diversions are interrupting the modern workplace

May 20th, 2012|Categories: Press|

By Tim Grant, Pittsburgh Post-Gazette, May 20, 2012

Distractions are everywhere in the modern workplace, and technology is among the leading time-wasters.

The author of the self-published book “Beyond the Pig and the Ape: Realizing Success and True Happiness,” Krishna Pendyala explains why work distractions caused by emails, instant messages and even social network notifications such as Facebook can be so tempting, exciting and irresistible to employees.

“When a distraction shows up, your Pig is curious about the nature of the distraction and your Ape wants an excuse to avoid doing a task that is not pleasurable,” said Mr. Pendyala, who is chief operating officer and a life coach at Waldron Wealth Management in Bridgeville, referring to two types of distractions as animals. “That is what’s going on.”

December 2011

AdvisorOne: The Pursuit of Happiness (Abstract)

December 1st, 2011|Categories: Press|

By Olivia Mellan, Investment Advisor Magazine, December 1, 2011

Its hard to pin down the source of unhappiness – it takes a lot of work! But what if you had a way to find out? Imagine what it could do for you.

For most,we hear that the source of our unhappiness is buried inside. But the problem is often more elusive than that, as Krishna Pendyala states “Since the secret is not likely to be lying in a box marked ‘Happiness,’ what exactly should we be looking for?”

Renowned psychotherapist Olivia Mellan interviews Krishna on the foundations of happiness, and how the root of unhappiness can be identified by using his friendly framework. His approach, which is unique in its simplicity, looks to solve the problem by identifying the three source of unhappiness within us. He has labeled these internal forces as the PIG – Pursuing Instant Gratification, the APE – Avoiding Painful Experiences, and the Ego – Monkey Mind.

The simplicity and effectiveness behind his formula gives way to the power of your personal transformation.

October 2011


October 30th, 2011|Categories: Press|

Look for ‘win-win’ with a co-worker who’s a critic

By Tim Grant, Pittsburgh Post-Gazette, October 30, 2011

“You’ve always heard the statement of one bad apple ruining the whole basket. Well, that’s how it plays out in the workplace,” said Krishna Pendyala, chief operating officer at Waldron Wealth Management in Bridgeville.

Mr. Pendyala, author of the recently released self-help book, “Beyond the Pig and the Ape,” said negativity in the workplace often stems from unsatisfied expectations. The complaints include not receiving a raise or being paid less than co-workers, not being supported by co-workers or not being valued by bosses.

He said the way to deal with negative co-workers is to try to connect with them in a way that helps you understand their needs and meet them without ignoring your own needs or the needs of the company.

October 2010


October 29th, 2010|Categories: Press|

Keeping Both Spouses in the Financial Picture

By Paul Sullivan, October 29, 2010

No one likes to be left out. But when it comes to financial matters, excluding one spouse from the decision making can, at the least, lead to unease but, at the worst, cause distrust.

And the excluded spouse can end up managing the family’s money at the worst possible time: after death, disability or divorce.

February 2008


February 1st, 2008|Categories: Press|

Krishna Pendyala has created a hybrid COO/coach position for himself that may be a harbinger of a new career path.

By Robert F. Keane, February 2008

Since 2004 Krishna has been at Waldron Wealth Management, where he holds the unusual title of Chief Operating Officer and Coach — he help manage this private financial-advising firm and also serves as personal coach to the firm’s members and some clients. Because of his unique role, Krishna was the cover-story subject in Investment Advisor magazine.

The cover line proclaimed Krishna a “Futurist,” i.e., possibly representing the future of the industry. Waldron itself is a top-tier independent advisory firm, nationally ranked by Barron’s, with wealthy and influential clients throughout the eastern U.S.