the man himself, Krishna Pendyala, speaking

You wouldn’t let habit, mood, or compulsion drive your biggest decisions. Then why are you letting them make your small ones?

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You make a handful of big decisions a year. You make more than 30,000 choices a day.

You probably consider the big decisions as most important, and you fall into the trap of “not sweating the small stuff.”

In fact, the small choices you make every day have a far more profound effect on your career and your life than you realize. And you have no idea you’re making many of them.

Here’s the rub: you can’t make better choices if you don’t know you’re making them to begin with.

krishna in action
I’m Krishna Pendyala.

In my work as a business adviser and founder of the ChoiceLadder Institute, I’ve built my career growing businesses, helping professionals, execs and entrepreneurs—people I refer to as “driven and restless”— make better decisions by actually helping them become more self-aware and SEE the many choices they’re making, and missing, every day.

The choice is always yours.
Acknowledge. Reflect. Choose.
You can’t choose what you can’t see.

When you take a close look at the scandals and conflicts that take down most execs and entrepreneurs, big decisions are not always the cause; rather, the many small ones they make, often repeatedly, compulsively, and impulsively, which undo years and years of hard work and dedication.

You can’t afford to let this happen to you. I can help you engineer better choices not by navigating the major highways of your career, but seeing the many smaller roads that are causing you to lose your way or slow you down—or sabotage your efforts altogether.

The key is to become more self-aware and improve your Judgment Quotient®, or JQ®.

I’m also the author of Beyond the PIG and the APE: Realizing Success and true Happiness, a book that identifies the ways in which our natural drives get entangled with our egos—and sabotage our success.

Read More About Me

You probably consider the big decisions as most important, and you fall into the trap of “not sweating the small stuff.”

In fact, the small choices you make every day have a far more profound effect on your career and your life than you realize. And you have no idea you’re making many of them.

Here’s the rub: you can’t make better choices if you don’t know you’re making them to begin with.

krishna in action
I’m Krishna Pendyala.

In my work as a business adviser and founder of the ChoiceLadder Institute, I’ve built my career growing businesses, helping professionals, execs and entrepreneurs—people I refer to as “driven and restless”— make better decisions by actually helping them become more self-aware and SEE the many choices they’re making, and missing, every day.

The choice is always yours.
Acknowledge. Reflect. Choose.
You can’t choose what you can’t see.

When you take a close look at the scandals and conflicts that take down most execs and entrepreneurs, big decisions are not always the cause; rather, the many small ones they make, often repeatedly, compulsively, and impulsively, which undo years and years of hard work and dedication.

You can’t afford to let this happen to you. I can help you engineer better choices not by navigating the major highways of your career, but seeing the many smaller roads that are causing you to lose your way or slow you down—or sabotage your efforts altogether.

The key is to become more self-aware and improve your Judgment Quotient®, or JQ®.

I’m also the author of Beyond the PIG and the APE: Realizing Success and true Happiness, a book that identifies the ways in which our natural drives get entangled with our egos—and sabotage our success.

Read More About Me