You make a handful of big decisions a year. You make more than 30,000 choices a day.
You probably consider the big decisions as most important, and you fall into the trap of “not sweating the small stuff.”
In fact, the small choices, the real-time decisions, you make every day have a far more profound effect on your career and your life than you realize. And you have no idea you’re making many of them.
Here’s the rub: you can’t make better choices if you don’t know you’re making them to begin with.

In my work as a business adviser and founder of the ChoiceLadder Institute, I’ve built my career growing businesses, helping professionals, execs and entrepreneurs—people I refer to as “driven and restless”— make better real-time decisions by actually helping them become more self-aware and SEE the many choices they’re making, and missing, every day.
The choice is always yours.
Acknowledge. Reflect. Choose.
You can’t choose what you can’t see.
When you take a close look at the scandals and conflicts that take down most execs and entrepreneurs, big decisions are not always the cause; rather, the many small ones they make, often repeatedly, compulsively, and impulsively, which undo years and years of hard work and dedication.
You can’t afford to let this happen to you. I can help you engineer better choices not by navigating the major highways of your career, but seeing the many smaller roads that are causing you to lose your way or slow you down—or sabotage your efforts altogether.
The key is to become more self-aware, cultivate counter-instinctive habits and improve your Judgment Quotient®, or JQ®.
I’m also the author of Beyond the PIG and the APE: Realizing Success and true Happiness, a book that identifies the ways in which our survival instincts and innate drives get entangled with our egos—and sabotage our success.
Featured In:
Idie Kesner, Dean, Kelley School of Business, Indiana UniversityKrishna Pendyala brings a deep knowledge about how everyone—from business executive to college student—employs judgment to make mindful choices. No matter your area, industry, or situation, his insights will help you understand how and why we make the decisions we do by examining one’s values, assumptions, beliefs and drives. As such, Krishna teaches all of us how to use our decision-making skills to think and act with clarity and purpose.
Speaking Venues:
David Radin, Consultant, Dale Carnegie Training & CEO, M. MastersAs both entrepreneur and speaker, Krishna Pendyala is insightful and interesting. In addition to seeing important details that most people don’t even notice, he turns those details into insights and communicates them powerfully. Watching him present is a joy and a great learning experience.
How self-aware are you?
What is “Judgment Quotient?”
Your Judgment Quotient®, or JQ®, is your ability to make a choice that aligns with your values and goals.
In other words, it’s the very thing you wish you had more of when you do something you regret.
“Why did I do that?”
You’ve probably asked yourself this—many times. You can’t take back what you say or do. But you can prevent making regrettable choices—if you’re aware of them in the moment.
It doesn’t matter how high your IQ is. Or your EQ, for that matter. Being smart and emotionally attuned will only take you so far.
Without JQ, you can achieve success, but you also run a higher risk of missteps and regret—even scandal.
That’s because it’s not about how smart or intuitive you are; it’s about the judgment you use when making even the smallest of decisions that determines your success.
Don’t leave your choices to chance. Or whim. Or mood.
Engineer them.
Find out why a higher JQ is a better predictor of your success.
MAKE FORESIGHT 20/20™!
You probably consider the big decisions as most important, and you fall into the trap of “not sweating the small stuff.”
In fact, the small choices, the real-time decisions, you make every day have a far more profound effect on your career and your life than you realize. And you have no idea you’re making many of them.
Here’s the rub: you can’t make better choices if you don’t know you’re making them to begin with.

In my work as a business adviser and founder of the ChoiceLadder Institute, I’ve built my career growing businesses, helping professionals, execs and entrepreneurs—people I refer to as “driven and restless”— make better real-time decisions by actually helping them become more self-aware and SEE the many choices they’re making, and missing, every day.
The choice is always yours.
Acknowledge. Reflect. Choose.
You can’t choose what you can’t see.
When you take a close look at the scandals and conflicts that take down most execs and entrepreneurs, big decisions are not always the cause; rather, the many small ones they make, often repeatedly, compulsively, and impulsively, which undo years and years of hard work and dedication.
You can’t afford to let this happen to you. I can help you engineer better choices not by navigating the major highways of your career, but seeing the many smaller roads that are causing you to lose your way or slow you down—or sabotage your efforts altogether.
The key is to become more self-aware, cultivate counter-instinctive habits and improve your Judgment Quotient®, or JQ®.
I’m also the author of Beyond the PIG and the APE: Realizing Success and true Happiness, a book that identifies the ways in which our survival instincts and innate drives get entangled with our egos—and sabotage our success.